Archive for May, 2008
Thursday, May 29th, 2008
ACA’s Positioning
Capturing a public stage in today’s world isn’t always easy. Our messages must be relevant, succinct, and timely. It is a ‘noisy’ world out there.Â
An Umbrella Message (what communicates the essence of camp):
This message will not describe every camp but the substance of the experience that will ring true to the critical masses. Camp provides [...]
4 Comments » - Posted in General by Peg Smith
Wednesday, May 14th, 2008
How will we get there?
Many people ask me how will we ever get 20 million children and youth going to camp?
Here are a few of my ’short’ answers.
1. I bet, we will discover there are more going to camp than we realize. (Okay, that may be cheating but will still be good news.)
2. There will be more sessions at [...]
7 Comments » - Posted in General by Peg Smith
Monday, May 12th, 2008
Hard Times
I am fielding a number of media calls about the impact our economy is having on our camp enrollment numbers. At this point in time, we are encouraged that enrollments are generally remaining steady for the 2008 season. It is interesting to note that this remains consistent with our own historical evidence that the last [...]
2 Comments » - Posted in General by Peg Smith
Monday, May 5th, 2008
Endangered Childhood
There is so much literature available today that speaks to the time children and youth are spending in front of a screen. Today, I read more than six hours a day in front of a screen, and only four minutes a day outdoors. Yikes! I want to transport and transform the life of today’s child. [...]
